3/21/2023 0 Comments Nytimes foodThis can be applicable even if a company has not yet registered its trademark, as is the case with Salty the newsletter. Often a name will have to be vetted by the company's lawyers to prevent a situation just like this one choose a name too similar to a preexisting brand, and if the products or services offered by both are similar enough to cause consumer confusion, the company could be sued for alleged trademark infringement. When a company - especially one with the resources of Medium, which was founded by Twitter co-founder Evan Williams - starts a new brand or vertical, there's a lot of consideration that goes into the name. "Either they haven't done their due diligence, which is shocking, or they've seen us and have decided that what we do is of little consequence." It takes literally a Google search to find us," Claire said. When she saw the similarities between the two logos, she was "really angry." She said she found out about Bittman's Salty when her contributors, all volunteers, shared a link to a New York Times article about the publication in a Slack channel. "It's used to put down women who stand up for themselves. Sex is salty, sweat is salty, tears are salty," she said. She and her collaborators chose the name Salty for what it conveyed: "It's visceral. The founder of Salty is Claire F., who asked go by her last initial because she said she and other Salty writers have been subject to online harassment. And its editors see Bittman's initial adoption of the name - which he is now changing - as another way the "deck is stacked against" women, trans and non-binary people, they tweeted. It, too, has a pink logo with a retro font. Salty, a "sex, dating and relationships newsletter for women, trans and non binary people," launched in March 2018. It's such a good name, another publication had already come up with it.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |